ShortKicks is more than just a kidswear brand; it’s a testament to dreams and cultural fusion. Founded by Drishika and Darshan in London, the brand was created to bring creativity and street style to kidswear in India. The founders recognized a gap in the Indian market, where traditional designs were commonplace but lacked the flair and innovation of street style. They dedicated themselves to crafting a brand for a new generation of fearless, expressive kids.

The journey began in the heart of London’s fashion scene, but the founders’ vision was always rooted in their heritage. They saw an opportunity to blend their cultural roots with international style, creating unique and playful fashion for children.